This Bond-esque advertisement is cool, stylish, and one hell of a way to release a new model.
This is the way to sell cars to men, especially with the hot hatchback market now seen as a bit of a ladies market. The stunts, spins and slides all mesh neatly together, while the cleverly animated enemies are shown in awe of the spinning Peugeot 208. There is even a gorgeous woman and a classic 208 to round off the whole deal. Watch to the end to see the competition, I haven’t been able to spot the wolf yet, can you?